Calendar Mailer

Revamping the Clark's quarterly calendar mailer into a monthly gatefold format marked a strategic shift toward a more visually engaging experience for their audience. By reducing textual content, we created space to accentuate impactful images, aligning seamlessly with the Clark's visually inclined demographic. This redesign not only mirrored the museum's minimalist branding but also reinforced our goal of driving audience engagement on the website for additional details. The transition to a gatefold format introduced a dynamic and exciting element, encouraging a more interactive experience with the mailer. The multi-panel structure allowed for compelling image spreads, creating a captivating reveal that resonated with our audience's appreciation for visual storytelling.