Claude & François-Xavier Lalanne: Nature Transformed

The primary objective of designing the Clark's exhibition advertising for Claude & François-Xavier Lalanne: Nature Transformed was to showcase the artistic brilliance of both Claude and François-Xavier Lalanne equally. To achieve this, a minimalist design approach was adopted, ensuring that the sculptures took center stage in every advertisement. By seamlessly integrating the artists' works into the visuals, the aim was to captivate the audience with the unique essence of the work itself. The incorporation of the Clark's branding elements created consistency, fostering recognition and tying together the promotional materials in a cohesive manner. The result was an advertising campaign that not only celebrated the Lalannes' artistic contributions but also maintained a strong connection to the Clark's overall visual identity.