Artist's Garden Symposium

Crafting the identity for the Clark's Artist Garden Symposium, a conference exploring the intriguing connection between artists and their gardens, presented a unique opportunity to harmonize with the ethos of the Claude & François-Xavier Lalanne: Nature Transformed exhibition. The logo variations ingeniously incorporate an artist's hand intertwined with various types of flora, symbolizing the diverse range of gardens globally. The typography, a blend of a formal and sophisticated serif combined with lowercase type, strikes a balance between being inviting and maintaining a sense of elegance. The addition of a sans-serif font brings a touch of credibility and an educational flair to the overall design. This carefully curated identity not only pays homage to the Lalannes' transformative nature-inspired art but also communicates the symposium's essence of fostering creativity and exploration at the intersection of art and horticulture.