The Clark Connects

Designing the motion graphic for the Clark's digital program, the Clark Connects, was an innovative venture launched during the pandemic to seamlessly engage museum-goers from the comfort of their homes. The animation, serving as the opening sequence for every video program, was crafted in a 2D fashion, purposefully mirroring the Clark's distinctive minimalist and flat aesthetic. The design thoughtfully incorporated the Clark's branded typography and the signature green color palette, fostering cohesion with the institution's visual identity. Beyond a mere introduction, the motion graphic became a captivating visual representation of the Clark's commitment to delivering art and culture directly to audiences, bringing a touch of the museum's unique ambiance into the digital realm.