Covid Signage

Designing the Clark Art Institute's COVID signage required balancing the minimalist brand with engaging viewers oversaturated with signage. The goal was clear and concise visual communication within the museum's aesthetic. Clean lines, simple typography, and a restricted color palette maintained the minimalist identity. Strategic placement and concise messaging reduced clutter and aided quick comprehension. Symbols and imagery enhanced accessibility. The signage captured attention without overwhelming viewers, reinforcing safety measures and protecting employees and visitors.