Exterior Wayfinding

Designing and printing the exterior and interior wayfinding banners for the Clark leveraged our specialty in wayfinding design. The goal was to seamlessly guide visitors from the roundabout down the street to the expansive campus and throughout its myriad offerings. The banners weren't just directional; they were a strategic blend of form and function. We collaborated closely with printers to select the correct materials, ensuring durability and visual appeal. Taking the process one step further, we oversaw the meticulous installation of these banners throughout the campus. The design ensured a clear and cohesive informational system, sparing museum-goers the hassle of navigation and the anxiety of feeling lost in the sprawling campus. By incorporating artworks on display and featuring special exhibitions within the wayfinding visuals, we transformed the journey into an exciting exploration, adding an extra layer of enjoyment to the visitor's experience. Every banner became a visual narrative, effortlessly leading patrons through the Clark's rich tapestry of art and culture.