Identity

Membership Tote Bag

In designing the Clark's membership gift, a canvas tote bag, Milkcrate seamlessly incorporated the iconic Clark logo with the word "Member" in a visually striking manner, all while embracing the simplicity of the brand aesthetics through a one-color design. Employing a creative negative-positive space approach, the design achieved a harmonious balance, turning the logo and text into complementary elements. The canvas tote, now a stylish token of membership, not only reflects the esteemed Clark brand but also embodies the spirit of innovation through its thoughtfully crafted, minimalist design.

Client: The Clark

Location: Williamstown, MA

Year: 2021

Type: Identity

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WE BELIEVE IN THE POWER OF DESIGN TO CHANGE THE WORLD
WE BELIEVE IN THE POWER OF DESIGN TO CHANGE THE WORLD
WE BELIEVE IN THE POWER OF DESIGN TO CHANGE THE WORLD
WE BELIEVE IN THE POWER OF DESIGN TO CHANGE THE WORLD
WE BELIEVE IN THE POWER OF DESIGN TO CHANGE THE WORLD
WE BELIEVE IN THE POWER OF DESIGN TO CHANGE THE WORLD